How to Create Content Pillars for Your Social Media Strategy (Beginner Guide) episode artwork

EPISODE · Mar 11, 2026 · 15 MIN

How to Create Content Pillars for Your Social Media Strategy (Beginner Guide)

from Estelledia · host Rosalie Tran

If you constantly struggle with what to post, content pillars might be the missing piece in your social media strategy.In this video I break down exactly what content pillars are, why every brand and creator needs them, and how you can create your own so content creation becomes easier and more strategic.Whether you are a business owner, social media manager, or content creator, content pillars will help you stay consistent, build authority and grow your audience online.------------------------------------Chapters 00:00 Intro00:46 What Are Content Pillars?01:16 Generic Content Pillars02:35 Custom Content Pillars 02:57 Generic Content Pillars Aren’t Enough 03:41 Creating Custom Content Pillars07:46 How Content Pillars Help Content Creation 09:30 How Many Content Pillars Should You Have 10:12 My Own Content Pillars12:43 Common Mistakes 14:22 Feeling Stuck------------------------------------Social ChannelsInstagram:   / https://www.instagram.com/estelledia__/  TikTok:   / https://www.tiktok.com/@estelledia_Business Inquiries: [email protected]

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How to Create Content Pillars for Your Social Media Strategy (Beginner Guide)

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