How To Create Content That Converts

One of the biggest pieces of marketing advice we're given is to put considerable effort towards writing really good content - that the more well-written an email, sales page or website is, the better it is at connecting with people. The truth is, filling pages with content just to tick a box isn't just exhausting, it can also work against us. What matters more than the content is the message and its ability to tap into people's hearts and souls. In this episode, I'm going to share why writing good content shouldn't be our primary focus, and how this actually makes marketing less stressful.   Business and spreading the message that you want to spread shouldn't be exhausting, it should be invigorating, passionate, life-giving, exciting and impactful. -Dana Malstaff    3 Things You'll Learn in This Episode   The power of dialing in our messagingHow can we reach and touch more people by making less content? What makes our audience overlook things like typosHow do we know if our messaging is tapping into people's hearts and souls? Why a firehose of content can dilute what we care aboutWhat should our messaging be centered on if we really want it to be impactful?