How to Create Copy from Content

"So what's the difference between content and copy? Can you show how you'd rewrite content to turn it into copy?" I get these questions often and wanted to address them here with an example. In this episode, I review the difference between copy and content. Then I give a real-life example, which is more clearly seen in a screen share in this YouTube video version of this podcast. Visit The Copy Worx for conversion copywriting tips and to contact Linda.