How to create engaging content that sounds authentic -- TrackMage Founder, Irina Poddubnaia

GUEST BIOIrina  Poddubnaia is the founder of TrackMage, a SAAS company that simplifies the work of eCommerce business owners by automating the order tracking process. Prior to founding TrackMage, Irina ran a fulfillment center in China for 2.5 years without speaking Chinese. She launched TrackMage entirely remotely without external funding and has successfully run it to this day.MAIN INSIGHTFocus on the type of customer that energizes you and be clear on what their customer journey is.KEY TAKEAWAYSStart looking at what content they're consuming and where. Do competitor research. Use this to identify trends other brands are using to get attention.Experiment with creating posts with different type of content and see if your audience responds to it. Use your personal social profiles to test content, then create polished versions of the content that resonates.Stand out from the crowd. Use a different format than the standard powerpoint. Make your content sound authentic and like it was written by a real human, not a robot.MORE FROM TRACKMAGETrackMage simplifies the work of eCommerce business owners by automating the order tracking process. This allows them to cut down time spent on customer support by 70% and build long-term relationships with the customers on autopilot. Their tracking page has the capability to display all the shipments inside of a wholesale order. Reach out to Irina on LinkedIn https://www.linkedin.com/in/irina-poddubnaia/ or learn more at https://trackmage.com/Give feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast