How to create high-quality content when your mind has gone blank

Are you staring at a blank page with a deadline coming and no idea what to write? Do you find that the weeks you most need to publish something are the weeks your head is completely empty? Are you churning out content at the last minute and knowing, as you press publish, that it isn’t your best work?I created the narrative for this podcast epsiode while sitting on a train with no idea what my podcast episode for the week was going to be. I’ve been creating content for over 17 years, six books, thousands of articles and more than 100 podcast episodes, and I still get stuck. In this episode, I talk about what causes writer’s block for me, and the four things that make it far less likely to catch you out.What you’ll learn in the podcast episode:The two things most likely to give you writer’s block.What gets my writing going againHow a content plan stops you from churning out poor quality contentWhat to keep in a swipe file, and where to find ideas beyond social media.How to use AI to support you to overcome writers block without it writing or creating for youRelated episodesAI and LinkedIn broke my marketing (this is what I did next) https://startuptogrownup.substack.com/p/ai-and-linkedin-broke-my-marketing?r=l8khyThe £20k trade show lesson I wouldn’t forget https://startuptogrownup.substack.com/p/the-20k-trade-show-lesson-i-wont?r=l8khyHow to restart your business development activities when you’ve gone quiet https://startuptogrownup.substack.com/p/how-to-restart-your-business-development?r=l8khyThe lead generator sitting in plain sight (that most firms ignore) https://startuptogrownup.substack.com/p/you-know-your-website-needs-updating?r=l8khyHow to put your marketing on autopilot https://startuptogrownup.substack.com/p/how-to-put-your-marketing-on-autopilot?r=l8khyThe 5Ps to make sure that business development always happens https://startuptogrownup.substack.com/p/the-5ps-to-make-sure-that-business?r=l8khyUseful links:- sign up as a paid subscriber and use this link to get 20% off an annual membership of Start Up To Grown UpEach episode of the Start Up To Growth Up Podcast is based on my weekly Substack Article on the same topic. Head over to my substack to subscribe https://substack.com/@startuptogrownup so you never miss an article or episode again.About Heather TownsendHeather is the leading business coach for accountants (and other professionals) who want to grow their business. She is the founder of The Accountants Growth Club, who specialise in helping accounting firm owners grow their accounting business profitably and sustainably.She is also the founder of How To Make Partner, the global experts in helping professionals in practice make it to partner, and when they get there, stay that. Get the confidence, the skills AND the time to focus on the right things and move your career forward with Progress to Partner Academy. Get full access to Start Up To Grown Up at startuptogrownup.substack.com/subscribe