How to Create Integrated Campaigns with Long Term Value
from Hashtag Influencer
Shipt is a leading same-day delivery marketplace with personal shoppers who handpick and bring products you want right to your doorstep. We’re here today with Riley Cronin, Director of Influencer Marketing, who’s going to share some insights with us. Riley Cronin is a seasoned influencer marketing strategist who has built and managed Shipt’s aggressive influencer playbook to support rapid national expansion since 2015. Shipt was acquired by Target in Nov. of 2017 for $550M and continues to grow as a nationally recognized brand. Riley believes in a relationship-first approach and uses next-level connectors to create integrated campaigns with long-term value. Listen to Beyond the Boxx at https://podcast.babbleboxx.com Also available on these podcast platforms: Spotity: https://open.spotify.com/show/0UVIN4zEpMmU8XmXNyNFQ0 Stitcher: https://www.stitcher.com/podcast/beyond-the-boxx
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