How to Create Micro Tools to Engage Your Audience -- BlockSurvey Co-founder, Wilson Bright

GUEST BIOWilson Bright is the co-founder of BlockSurvey, and he has been building Web 3 projects for the last 3 years. BlockSurvey is one of the fastest-growing data collection platforms in the privacy ecosystem today, with over 10,000 registrations from individuals and organizations. Wilson is responsible for the product, growth, and marketing strategy of BlockSurvey.MAIN INSIGHTUse SEO to grow. Build micro-tools to bring traffic to your website and bring in customers.KEY TAKEAWAYSUse SEO to find and build an audience.Understand your audience's pain points to build micro tools that are helpful to your audience. Be prepared to support free users and receive feature requests.Conduct competitive analysis and keyword research to optimize your micro tools. Wilson recommends the book 'Product-Led SEO' for tips on how to do this.Track the performance of your micro tools. Quality is critical - do not compromise on quality even though these are easy-to-build tools.Spend around 30% of your time on producing micro tools.Use sub-directories to organize your micro tools outside of your main app.Focus on building self-assessments, personality tests, calculators, templates, and assessments to attract audiences. Templatize your micro tools to streamline the development process. Building micro tools requires the whole team to be aligned around the strategy, but even without a development team, there are ways to build micro tools (e.g., using templatized tools or hiring freelancers).MORE FROM BlockSurveyBlockSurvey is an end-to-end encrypted forms and surveys platform that helps people run sensitive surveys. Follow BlockSurvey on Twitter @Blocksurvey or give the product a try at blocksurvey.ioGive feedback on this episode by sending the host a text message.SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast