EPISODE · Dec 14, 2022 · 26 MIN
How to Create More Profitable and Less Risky Client Relationships, With Sharon Toerek
from The Agency Profit Podcast · host Sharon Toerek, Marcel Petitpas
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Sharon’s LinkedIn linkedin.com/in/sharontoerekSharon’s Twitter twitter.com/SharonToerekLegal + Creative legalandcreative.comInnovative Agency Podcast legalandcreative.com/the-innovative-agencyABOUT: SHARON TOEREKSharon Toerek is a marketing law and intellectual property lawyer dedicated to serving agencies. She’s also the host of the Innovative Agency Podcast. A former President of the American Ad Federation (AAF) Cleveland, she serves on the American Association of Advertising Agencies (4A’s) Legal Consultant panel. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What this episode covers
This week, Sharon Toerek, Principle Owner of Legal + Creative, joins Marcel to discuss how to create more profitable and less risky relationships via faster and easier client contract negotiations. POINTS OF INTEREST • Defining the Client Contract Negotiation Phase 3:02 • Things to Consider for Contract Negotiations 9:00 • Ownership Vs Licensing in Contract Negotiations 15:20 • Pushing Back During Client Contract Negotiations 23:05
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How to Create More Profitable and Less Risky Client Relationships, With Sharon Toerek
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