EPISODE · Apr 12, 2023 · 14 MIN
How to Create Niche Domination as an Online Coach [Client Example]
from Create From Truth · host Will Schiller
Check out Vinnie on IG @theunstoppabletradesmen https://www.instagram.com/theunstoppabletradesmen/ Where most coaches go wrong, is picking a niche and writing it in your bio…⠀⠀⠀⠀⠀⠀⠀⠀And then making the same content everyone else in the market place is.⠀⠀⠀⠀⠀⠀⠀⠀…Eat in a caloric deficit… Eat this not that.⠀⠀⠀⠀⠀⠀⠀⠀… Here’s how to properly perform an exercise, workout from home.⠀⠀⠀⠀⠀⠀⠀⠀…Think positive. Blah blah blah.⠀⠀⠀⠀⠀⠀⠀⠀This goes against the entire point of niche-specific content.⠀⠀⠀⠀⠀⠀⠀⠀If my girlfriend, my nana, and my dog can all read your content, apply it, and see the same results from it… It’s not specific enough.⠀⠀⠀⠀⠀⠀⠀⠀It has to hit your ideal client right where they are in their day, with what they are thinking about… And think “Wow, I feel like you wrote this post for me”.⠀⠀⠀⠀⠀⠀⠀⠀Literally prospects message our clients this all the time ^.⠀⠀⠀⠀⠀⠀⠀⠀Because well, we do write the posts for them.⠀⠀⠀⠀⠀⠀⠀⠀That’s how we stand out from the noise.⠀⠀⠀⠀⠀⠀⠀⠀Social media is a mess right now.⠀⠀⠀⠀⠀⠀⠀⠀It’s all noise.⠀⠀⠀⠀⠀⠀⠀⠀So, the question is… How can your content be the signal for your ideal clients to stand out from the noise?⠀⠀⠀⠀⠀⠀⠀⠀What we taught @theunstoppabletradesmen is to “enter the conversation in your prospects mind”.⠀⠀⠀⠀⠀⠀⠀⠀Or better yet…⠀⠀⠀⠀⠀⠀⠀⠀Live a day in the life of your prospect. Now, because Vinnie knows this…⠀⠀⠀⠀⠀⠀⠀⠀There are 30 different types of posts he can write here that will meet his ideal client where he is at in his day.⠀⠀⠀⠀⠀⠀⠀⠀The TRUST factor for Vinnie as a potential coach goes through the roof.⠀⠀⠀⠀⠀⠀⠀⠀As he can explain his ideal clients situation better than anyone else in the marketplace.⠀⠀⠀⠀⠀⠀⠀⠀So, when Vinnie sends a message or a video, it’s positioned in a way that frames him as the authority, as his content is positioned for that very person.⠀⠀⠀⠀⠀⠀⠀⠀Or, if it’s a well crafted post or CTA, they come to him.⠀⠀⠀⠀⠀⠀⠀⠀This, is positioning yourself in the marketplace, to cut through the noise and speak DIRECTLY to your ideal client.⠀⠀⠀⠀⠀⠀⠀⠀When you master how to transition from their pain and problems to the optimal future version of themselves, and show them that pathway.⠀⠀⠀⠀⠀⠀⠀⠀This is how you grow a movement…⠀⠀⠀⠀⠀⠀⠀⠀A culture…⠀⠀⠀⠀⠀⠀⠀⠀A tribe…
What this episode covers
Check out Vinnie on IG @theunstoppabletradesmen https://www.instagram.com/theunstoppabletradesmen/ Where most coaches go wrong, is picking a niche and writing it in your bio…⠀⠀⠀⠀⠀⠀⠀⠀And then making the same content everyone else in the market place is.⠀⠀⠀⠀⠀⠀⠀⠀…Eat in a caloric deficit… Eat this not that.⠀⠀⠀⠀⠀⠀⠀⠀… Here’s how to properly perform an exercise, workout from home.⠀⠀⠀⠀⠀⠀⠀⠀…Think positive. Blah blah blah.⠀⠀⠀⠀⠀⠀⠀⠀This goes against the entire point of niche-specific content.⠀⠀⠀⠀⠀⠀⠀⠀If my girlfriend, my nana, and my dog can all read your content, apply it, and see the same results from it… It’s not specific enough.⠀⠀⠀⠀⠀⠀⠀⠀It has to hit your ideal client right where they are in their day, with what they are thinking about… And think “Wow, I feel like you wrote this post for me”.⠀⠀⠀⠀⠀⠀⠀⠀Literally prospects message our clients this all the time ^.⠀⠀⠀⠀⠀⠀⠀⠀Because well, we do write the posts for them.⠀⠀⠀⠀⠀⠀⠀⠀That’s how we stand out from the noise.⠀⠀⠀⠀⠀⠀⠀⠀Social media is a mess right now.⠀⠀⠀⠀⠀⠀⠀⠀It’s all noise.⠀⠀⠀⠀⠀⠀⠀⠀So, the question is… How can your content be the signal for your ideal clients to stand out from the noise?⠀⠀⠀⠀⠀⠀⠀⠀What we taught @theunstoppabletradesmen is to “enter the conversation in your prospects mind”.⠀⠀⠀⠀⠀⠀⠀⠀Or better yet…⠀⠀⠀⠀⠀⠀⠀⠀Live a day in the life of your prospect. Now, because Vinnie knows this…⠀⠀⠀⠀⠀⠀⠀⠀There are 30 different types of posts he can write here that will meet his ideal client where he is at in his day.⠀⠀⠀⠀⠀⠀⠀⠀The TRUST factor for Vinnie as a potential coach goes through the roof.⠀⠀⠀⠀⠀⠀⠀⠀As he can explain his ideal clients situation better than anyone else in the marketplace.⠀⠀⠀⠀⠀⠀⠀⠀So, when Vinnie sends a message or a video, it’s positioned in a way that frames him as the authority, as his content is positioned for that very person.⠀⠀⠀⠀⠀⠀⠀⠀Or, if it’s a well crafted post or CTA, they come to him.⠀⠀⠀⠀⠀⠀⠀⠀This, is positioning yourself in the marketplace, to cut through the noise and speak DIRECTLY to your ideal client.⠀⠀⠀⠀⠀⠀⠀⠀When you master how to transition from their pain and problems to the optimal future version of themselves, and show them that pathway.⠀⠀⠀⠀⠀⠀⠀⠀This is how you grow a movement…⠀⠀⠀⠀⠀⠀⠀⠀A culture…⠀⠀⠀⠀⠀⠀⠀⠀A tribe…
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How to Create Niche Domination as an Online Coach [Client Example]
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