How to create simple social

I recently had the opportunity to deliver a keynote at Social Media Camp. Instead of just talking about social, though, I decided to take it a step further - I partnered with a local company and helped them create a social media campaign, which I then described in the talk.  Make sure to check out the company I partnered with - The Beam Restaurant. You'll be able to see our work firsthand!  And if you're curious about the TEDx talk I reference in the speech - Mark Shapiro's Birthday Experiment - you'll find it here.  Enjoy!