How to Create Social Conversations That Connect

Brooke Sellas, the Founder & CEO of B Squared Media, joins the Social Pros podcast to explore why social listening should be a vital part of every social marketing strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details As far as social media is concerned, the trends you see today may be totally different tomorrow. Our guest this week, Brooke Sellas, the Founder & CEO of B Squared Media, gives us a lot to think about in this episode as far as adapting social strategies is concerned. At the very center of our discussion is social listening and how it's enabled her team to deliver transformative results to their client. Brooke delves into some of the overlooked benefits of social listening and how it helps grow customer care strategies that ultimately result in better brand recognition. We also discuss Brooke's new book, who it's for, as well as some important concepts she covered that can help social pros connect with the audience. In This Episode: 06:19 Brooke gives an overview of what they do at B Squared Media 08:12 A rundown of some of the things Brooke does for her clients 09:32 Why B Squared Media is considered a boutique agency 12:14 How to maintain a traditionalist mentality in this new age of social media 13:58 Brooke sheds some light on B Squared Media's mystery shopping program 17:21 Why social listening is so vital for brands 19:43 How Brooke's team helps clients change their social strategy 25:08 Why you should think conversation, not campaign 28:00 Tools versus human services 31:10 Brooke mentions a few brands that are getting customer care right 32:56 The importance of listening to feedback 33:22 The target audience of Brooke's book 36:34 Brooke's advice to anybody who wants to become a social pro Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Grab a copy of Brooke's Book Follow Brooke on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.