EPISODE · Mar 27, 2026 · 9 MIN
How to Create Strategic Influence Through Purpose-Driven Storytelling
from WorkLife Stories from School of WorkLife · host Carmel
Send us Fan MailSHOW NOTES: WorkLife Stories from School of WorkLife Episode: How to Create Strategic Influence Through Purpose-Driven Storytelling Learning how to create strategic influence through purpose-driven storytelling is what transforms technical expertise into genuine leadership — moving conversations from compliance to possibility.For four years, Rachel had been the sustainability consultant companies trusted to keep them compliant. She could see possibilities they were missing. She just couldn’t get the conversation there.This is the story of the moment one honest unexpected question changed everything, and what it revealed about the three stories every professional needs to know how to tell.RESOURCES MENTIONEDThe Storytelling Newsletter (Free) Short, focused, and grounded in real WorkLife situations — how we communicate, lead, make decisions, and navigate challenges at work. Story Lesson How to Create Strategic Influence Through Purpose-Driven Storytelling Turn technical competence into strategic influence through three fundamental stories that reveal the deeper value behind your expertise. Guided Programme The Art of WorkLife Storytelling: Creating Three Fundamental Stories That Define Your Identity Crafting Success, Failure, and Passion Narratives with Powerful Beginnings, Engaging Middles, and Memorable Endings.Support This Work: Your support makes a difference and helps me to continue creating resources that are accessible to everyone. Thank you. CarmelCommissioned learning resources, speaking engagements, and organisational partnerships: [email protected] stories I write are based on real WorkLife challenges, obstacles, failures and successes. Persons and companies portrayed in the stories are not based on real people or entities. Carmel O'ReillySupport the show
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How to Create Strategic Influence Through Purpose-Driven Storytelling
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