EPISODE · Sep 27, 2025 · 6 MIN
How to create the narrative to build the right reputation for you and your career
from How to Make Partner Podcast · host Heather Townsend
Ever been described as a safe pair of hands? Or do your partners really rate you but never seem to want help you progress your career. The messages, i.e. the narrative, about you in your firm can make or break your career progression.The truth is, in professional services, it’s not just your results that matter. It’s the story people tell about you when you’re not in the room. That story, your narrative, can either open doors or quietly shut them.In this episode of the How to Make Partner Podcast, I talk about how to take control of your narrative so you’re not left relying on luck or other people’s assumptions.This episode has been inspired by my 30 minute video in Progress To Partner on how to be politically savvy.- Why once a story about you takes hold, it’s hard to shift.- How to build a narrative that people actually remember.- The three ingredients every strong narrative needs.- How to spread your story through the firm so it gets repeated in the right rooms.If you find this episode useful, don’t forget to like it and then subscribe so you don’t miss another episode.Chapters00:00 The Importance of your narrative02:47 Building your personal narrative05:36 How narratives travel and influenceAbout Progress To Partner Academy: On-demand career help and guidanceYou have to drive your career forwards. Your firm wouldn't do that for you.Stop waiting to be noticed for career development courses by your firm.Make the firm notice you! You will get the skills and knowledge about what the partners are really looking for when you join our Progress to Partner Academy.Join our Progress To Partner Academy - https://subscribe.howtomakepartner.com/progresstopartner/ and use the code PODCAST10 to get 10% off 12 months of premium annual membership.Links:Download my free Guide To Navigating Office Politics: http://how-to-make-partner.kit.com/officepoliticsTake our How To Go From Coffees To Instructions course: https://subscribe.howtomakepartner.com/coffees-to-instructions/Take our Go-To Expert Course: https://subscribe.howtomakepartner.com/gotoexpert-course/Complete our FREE Partnership Readiness Assessment - https://careerprogressionreadiness.scoreapp.com to see where you have gaps in your own development - you'll get a personalised report with actions for what progress your career forwardConnect with me on LinkedIn - https://www.linkedin.com/in/heathertownsend/Join our Progress To Partner Academy - https://subscribe.howtomakepartner.com/progresstopartner/ and use the code PODCAST10 to get 10% off 12 months of premium annual membership.Buy your copy of Poised for Partnership - https://amzn.to/3ETEYk3Buy your copy of How To Make Partner And Still Have A Life - https://amzn.to/4iLxugMBuy your copy of The Go To Expert - https://amzn.to/3HGPYlPBuy your copy of The Financial Times Guide To Business Networking - https://amzn.to/406QPma Get full access to How to Make Partner at howtomakepartner.substack.com/subscribe
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How to create the narrative to build the right reputation for you and your career
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