How to create the perfect customer avatar - 22 questions to answer

Without knowing your customer avatar, your products, marketing, and business will struggle at best and most probably fail. 🎯📉 You need to go deep asking AT LEAST the following questions: (these are the questions I gave my client Mel to answer) 📋❓ - What is her name? 🤔👤 - What is her age (age range up to 10 years)? 🎂⌛ - What is her education level? 🎓📚 - What does she do for work? 💼🏢 - How much does she earn per month/year? 💰📅 - Does she have family (children, age etc)? 👨‍👩‍👧‍👦💞 - Does she take care of their health? (Food, mental, physical) and how so? 🥗💪🧠 - Does she enjoy travelling and retreats? ✈️🌴 - What are her hobbies? 🎨🎣 - What are her dreams & hopes? 🌠💭 - What past events burden her present and future? ⏳🔗 - What are her pain points and fears? 😟🚨 - Where does she shop (clothes, jewellery, shows, beauty, home etc)? 🛍️👗 - What are her favourite brands? 🏷️❤️ - What applications does she use on her phone daily? 📱👆 - What are her favourite social media (from most to least favourite) 📲💬 - How long does she spend there? ⏰🤳 - Does she read any magazines or blogs? Which ones? 📰📖 - Does she watch TV, YouTube or listen to podcasts? Which ones? 📺🎧 - What are the most popular keywords/searches she usually performs on Google? 🔍🌐 - If she ever wanted your services, what would they search on Google to find information and services? 🤔🔎 - How would she decide for which professional to choose for services? 📈🔄 Go deeper if you can. Be detailed. This will make or break your business. 🛠️💥 And yes, you can create more than one avatar (up to 5 is very common practice). But your marketing can never be generic, you always need to talk to one of them, look them in their eyes and make them feel you are in their mind. 👁️‍🗨️🗨️ I hope this helps your business. See you tomorrow 👋🌞 #BusinessPodcast #MarketingInsights #CustomerAvatarPodcast #AudienceEngagementPodcast #PodcastMarketing #CustomerFocus #PodcastTips #TargetAudienceStrategy #BusinessGrowthPodcast #MarketingStrategies #PodcastForBusiness #NicheMarketingPodcast #CustomerConnectionPodcast