How to Create Two Successful Brands in a Row with Alex Carlton, Stryyk Not Rum

Creating one successful brand is hard enough, but two - well as our guest today, Alex Carlton discovered, it’s just as exciting the second time round.I’m Susan Schwartz, your drinking companion, and this is Lush Life Podcast, every week we are inspired to live life one cocktail at a time by the best in the industry.  I met with Alex on his birthday a few weeks ago, having just received the best gift an entrepreneur could. A fantastic review of his Stryyk Not Rum.STRYYK, the distilled zero-proof spirit, was born out of Alex’s inherent need to create. Having already had a massive success with his Funkin smoothies, purees and drinks mixes, he just couldn’t rest on his laurels. This time he is set to dominate the non-alcoholic beverage market..or should I say...He’s set to strike gold again with Stryyk but, before I think up even more bad puns...I’ll let Alex take the floor.Our Cocktail of the Week is the STRYYK Espresso Martini.Ingredients:50ml/2oz Stryyk Not Rum:50ml/2oz Fitches Cold Brew Concentrate15ml/0.5oz Sugar SyrupMethod:Shake and double strain into a coupe glass. Garnish with coffee beans.You’ll find the cocktail martini recipe and all the cocktails on ALushLifeManual.com, where you’ll also find all the ingredients in our shop.Full Episode Details: http://bit.ly/2HsaG7nAlways remember the wise words of Oscar Wilde, “All things in moderation, including moderation,” and always drink responsibly!-----If you live for Lush Life would you consider supporting us by buying us a coffee…Just go to buymeacoffee.com/lushlife and you can donate once or monthly to make sure we are still here every Tuesday.Life Merchandise is here – we’re talking t-shirts, mugs, iPhone covers, duvet covers, iPad covers and more covers for everything, and more!Theme music for Lush Life is by Steven Shapiro and used with permission.Lush Life is always and will be forever produced by Evo Terra and Simpler Media Productions.Until next time, BOTTOMS UP 🍸