How to Create Useful Content (for people who don't think they can create content)

Today, we'll talk about content. Two of the most asked questions we get are "should I create content?" and "if I should... what the heck should I say?" Creating content feels daunting until you realize the best way to create content is to not create content. We go through how to do that, leaning on a few examples and a content generating framework. We also crown the best burrito in NYC.TackleboxDos Toros / El GalloBird by Bird 00:25 Intro02:56 Why People Order Hot Habanero Sauce07:45 Byldd08:52 How to Start14:25 Content as a System14:40 Top of Funnel15:38 Mid-Funnel16:20 Brand Building 20:00 The Act of Noticing