How To Creatively Use Video In Your Business To Increase Sales, And Enhance Company Culture | Steve Pacinelli

In this episode of the Millionaire Mindcast, we have an exciting guest, Steve Pacinelli who gives insights, value, and tips on how to leverage videos, how to build connections and close that virtual gap, how to overcome fears of recording one, what are dos and don’ts of creating a video, and what are the frameworks to start with it!  BombBomb was started in 2006 before the tech phones existed and started to hit in 2011.As the world is moving more and more digital online, BomBomb’s advocacy is to help people and entrepreneurs build trust and connection in a personal way with people you don’t even know especially in business. Subsequently, customers will always go for the known versus the unknown. Steve believed that YOU are your best asset. People are buying you. It’s not the tool that you’re using and not the business gadget, but to connect with one’s capacity. Currently, BombBomb specialize the type of videos that are designed to be seen by a single person, a video for communication and replacement of type-out-text to add clarity to your communication, to add emotion, and to add tone. Some Questions I Ask: With Bambam, how do you explain your guys' company and what you guys do? (00:14) Take us back to where the BombBomb started & where do you see BombBomb today? (00:48) How important is a video from a broad business landscape in today’s years? (04:08) Is video acceptable in all industries or are there any that maybe can get by without it? (05:30) What are all you guys probably seeing everything under the sun when it comes to leveraging video to get optimal results? (07:32) What do you say to people who say negative things about creating a video or declining to adopt it? (13:01) How can they go about making their first or their couple batch recorded videos? What does that framework look like for them? (16:49) What are some of the Do’s and Don’ts that maybe people you see making those mistakes can easily avoid if they just have a little bit more expertise? (22:53) What do they really need in order to start doing the video today? (27:08) Talk to me a little bit more about the importance and proper ways of using video for enhancing team culture and rapport, and efficiency as a group internally. (28:42) I’m curious about some of your great success stories within BombBomb that you guys have seen as an outcome of somebody leveraging and incorporating video into their business strategy? (31:20) What are you guys paying attention to right now for trends that you think may be on the horizon that you’re paying attention to? (33:32)  In This Episode, You Will Learn: Marketing through video versus Relationships through video (02:13) One of the best videos that you can send to your customers (08:17) How to build relationships through Cold Outbound (08:44) Tips when to incorporate video (10:26) Advices on how to overcome your fear to record a video (14:15) How to decide if it’s the right time for a video (17:35) Tips to deliver most bad news (17:50) The framework of Empathy, Value, Call-To-Action (20:15) How to leverage video in the right way (31:00)  Quotes: “Customers will always go for the known versus the unknown.” ‘It’s hard to say NO to a big old smiling face and a personal message about that person.” “You are your best asset.” “The people that rule the world are the people that can communicate clearly.” “Be a value and abundance will follow.” “It is really not about the video, it’s also about connection, it’s also about your messaging, and it’s about sales.” “Video is just a mechanism to get you to face to face.” Connect with Steve Pacinelli on:  Website Rehumanize Your Business book by Ethan Beute, Stephen Pacinelli The Customer Experience Podcast BombBomb Webinar