With more options available now more than ever, it's difficult to decide which marketing tools are going to provide the most benefit for your business in 2017. No need to play eeny, meeny, miny, moe because Adam has you covered with the top 6 digital marketing elements to include moving into 2017.

 

Implementing these marketing tools will help you grow your business, connect with your customers, get more leads and sales, and grow your revenue and profits.

 

Episode Discussions:

 

• 3 important elements your business website should have
• Why social media channels are not replacements for a business website
• One of the least expensive yet most effective marketing methods to date
• Crucial tips that maximize results using Facebook Ads
• The pros and pros of podcasting
• Keys to getting the biggest return on email marketing campaigns
• Common fears of podcasting addressed and debunked
• Why including podcasting in your marketing for 2017 is a genius move

 

 

0:50

"The only constant is change"- Heraclitus

Change is inevitable.

When it comes to marketing your business, you have two choices:

 

1)     Adapt

2)     Or suffer the consequences of being irrelevant

 

Irrelevant businesses don't get calls, clicks, or sales

1.     Web Design

Your website is your business hub and center of your online universe

-An asset you own 

-Controlled and brandable

 

 

In 2017, your website should be:

• Clean - and focused on your message
• Responsive - needs to look good on a variety of different screen sizes (mobile phones, tablets)
• Beautifully designed - make sure you're sending the right message to your prospects

 

"If it's none of the above, you don't have an asset, you have a liability."

 

A website is worth investing in: 

• At some point, customer will go online and see what they can learn about you, your business, and services.
• Test different sales messages, calls to action, and capture valuable info from your customers.  

"Many naive business owners mistakenly use social media in place of a website."

 

5:09 

2.     Search Engine Optimization (SEO)

-97% of all searches for local businesses begin online

"If your business isn't appearing for relevant search terms associated with what you do or sell, you're losing money to your competitors. "

 

5:51

3.     Social Media

-Humanizes brands and businesses in a way that nothing else can.

-Offers transparency and authenticity

-Key: choose platforms and channels your customers are using and interact with them there 

-Useless to be on any social media network that your target market doesn't use 

*crickets chirping*

 

-Focus on producing quality content, sharing others content, and engaging with your community. 

 

6:46 

4.     Facebook Ads

-Most effective form of advertising available today for 95% of businesses (cost and results)

Key to maximizing results: 

1. Appreciate that Facebook is a social platform
2. Focus on strategy more than tactics

7:48 

5. Email Marketing

• Email inbox offers access to one of your customers most intimate places 
• People check their email multiple times a day - creating multiple opportunities to get your message in front of them
• One of the least expensive forms of marketing available

 

Keys to getting biggest return on email marketing campaigns: 

1. Focus on strategy
2. Focus on delivering value

 

9:28 

6.     Podcasting

Provides adopters with benefits that far outweigh its costs.

 

Podcasting popularity is growing

• Grew 23% last year alone. Currently around 57 million in the US alone and growing
• Incredibly easy to consume: through iPhone and Android apps, direct listening on a tablet or desktop
• Many people prefer audio over reading or video 
• Convenient content: can listen at the gym, commute to work, etc.

 

 

Podcasting gives something no other media does:

longer access and attention to your customers. 

• Average person scrolls through social media feed in seconds
• Read blog posts or watch videos for a couple of minutes

"The average podcast listener consumes around 4 hours and 10 minutes per week, every week. "

• Listens to 5 different podcasts each week
• Podcast creators enjoy a direct channel right to their customer's brains 
• Like having your customer's attention for 30+ min 
• One of the fastest and most effective ways to build a deeper connection and higher level of trust.

 

A relatively untapped and underserved market

• Gain a competitive advantage by getting in before everyone else 
• Blogging and video are competitive and crowded markets
• For every 1 podcast, there are 100,000 blogs and 10,000 YouTube videos.

 

 

It's easy to do

Common fears of podcasting:

• creating your own show
• techy parts (editing, uploading, publishing)
• not knowing where to start
• fear associated with video (being on camera)
• blogging (not being a good writer)

 

With the right help, it's one of the easiest forms of content creation available. 

"If you can talk about your business, you can podcast. "

 

Podcast Production Services:

 PodcastZen

(used for the Modern Marketing Podcast)

 Handle every "techy" step for you:

• editing
• uploading
• amazing blog quality show notes
• eye-catching custom graphics

 

All you do is talk and they take care of the rest.

 

13:04 

List Recap: 

1. Web Design
2. SEO
3. Social Media
4. Facebook Ads
5. Email Marketing
6. Podcasting

 

This podcast is brought to you by:

 

Contact Adam: [email protected]

 

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