How to Cut 40% of Ad Spend and NOT Lose Revenue with Ben Dutter

Ben Dutter, Senior Vice President of Strategy at Power Digital, has a lot of great stories about making or saving clients a lot of money by being smart about how they measure marketing performance. Like the one in the title of this episode - they saved a client $6 million (!) in wasted ad spend while keeping revenue flat. In this episode, he shares his thoughts on marketing attribution, how to think of multi-touch attribution (MTA), and he shares the BEATS framework (which I highly recommend) for making sense of all the different measurement methods. And stick around to the very end - Ben shares something you'll want to take advantage of! ▶️ Watch on YouTube   Links from the show: Ben Dutter on LinkedIn Power Digital The story behind saving a client $6M in wasted ad spend Sigil Stone Publishing (for the tabletop roleplaying game fans) BEATS framework