EPISODE · Sep 1, 2025 · 9 MIN
How to deal with an indecisive creative director
from Jenn's Generally Good Game Production Advice · host Jenn's Generally Good Game Production Advice
Ever had to deal with a creative director or CEO who kept changing their mind? In this post I’m talking about exactly this situation. I’ll give tips and techniques to reduce the frequency and impact of all the changes, so you can keep the ball rolling and ship your game. Tips to reduce frequency include: changing how you respond to feedback; getting the creative director more involved in the day-to-day; identifying which types of things are changing and leveraging that knowledge; stakeholder accountability. Tips to reduce impact include: going back to prototyping; recognising that this is a hard decision; changing something in your game. And I’ll also go into what to do if none of the tips work. After listening to this post you’ll feel confident to tackle the problem head on and as a result will be much happier about the direction of your game. Have a question for an expert game producer? Ask me your question here: https://jennsand.com/askjenn/ Text version: https://jennsand.com/advice/indecisive-creative/ Video version: https://youtu.be/eIEbbQ-yrdo Jenn’s Generally Good Game Production Advice: How to deal with an indecisive creative director 00:00 Preamble 01:04 Question & First Thoughts 01:43 Where to Start 02:45 Tips to Reduce Frequency 06:25 Tips to Reduce Impact 07:39 When All Else Fails 08:34 Conclusion Jenn’s Generally Good Game Production Advice is an advice column for our modern ages and for game developers everywhere. Topics covered will help you ship your game on time, on budget, with a happy team no matter whether you are a producer or someone else on the game team. Find out more about how to hire me: [jennsand.com](https://jennsand.com/)
What this episode covers
Ever had to deal with a creative director or CEO who kept changing their mind? In this post I’m talking about exactly this situation. I’ll give tips and techniques to reduce the frequency and impact of all the changes, so you can keep the ball rolling and ship your game. Tips to reduce frequency include: changing how you respond to feedback; getting the creative director more involved in the day-to-day; identifying which types of things are changing and leveraging that knowledge; stakeholder accountability. Tips to reduce impact include: going back to prototyping; recognising that this is a hard decision; changing something in your game. And I’ll also go into what to do if none of the tips work. After listening to this post you’ll feel confident to tackle the problem head on and as a result will be much happier about the direction of your game. Have a question for an expert game producer? Ask me your question here: https://jennsand.com/askjenn/ Text version: https://jennsand.com/advice/indecisive-creative/ Video version: https://youtu.be/eIEbbQ-yrdo Jenn’s Generally Good Game Production Advice: How to deal with an indecisive creative director 00:00 Preamble 01:04 Question & First Thoughts 01:43 Where to Start 02:45 Tips to Reduce Frequency 06:25 Tips to Reduce Impact 07:39 When All Else Fails 08:34 Conclusion Jenn’s Generally Good Game Production Advice is an advice column for our modern ages and for game developers everywhere. Topics covered will help you ship your game on time, on budget, with a happy team no matter whether you are a producer or someone else on the game team. Find out more about how to hire me: [jennsand.com](https://jennsand.com/)
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How to deal with an indecisive creative director
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