How to Decide Between an In-House Affiliate Manager and an Agency

from The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More · host Matt McWilliams

Most people make this decision backwards... they pick "in-house" or "agency" based on budget, then hope it works out. In this episode, I'll show you how to decide between an in-house affiliate manager and an agency based on what your program actually needs right now. We'll walk through the real tradeoffs, the questions that make the answer obvious, and a few common scenarios so you can choose the model that gets results without creating a management mess. Links Mentioned in this Episode Your Affiliate Launch Coach Find Your First 100 Affiliates

Episode metadata supplied by the publisher feed · Published Apr 13, 2026

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How to Decide Between an In-House Affiliate Manager and an Agency

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This episode was published on April 13, 2026.

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