How to decide what to charge, pricing for photographers.

Pricing is one of the most-asked questions in photography, and there’s no single right answer — hourly, value-based, and matching what competitors charge can all work, depending on your business.Marcus and Sam walk through the pricing models they actually use, why new businesses almost always underprice themselves, and how to hold your price once you’ve quoted it.The pricing models Marcus and Sam actually use in their own businessesWhy almost every new business could raise prices tomorrow and keep every client worth keepingHow your website quietly tells clients what to expect on price before they even askThe one rule for holding your price once you’ve quoted itWhen working for free is actually a smart trade, and how to make sure it stays smartIf you’ve ever second-guessed a quote, this episode is the reset you need.This episode is brought to you by Website4Photographers — [email protected] or 01482 765871 for help getting more leads from your website.Pricing questions don’t stop at what to charge. Should I Work for Free? tackles the trickiest version of that conversation head on.