How to define you ideal customer profile with Greg Leach, 7shifts

In this episode of Product Marketing Maestros, we sit down with Greg Leach, Director of Product Growth and Product Marketing at 7Shifts. Greg shares his insights on the critical importance of defining a clear ideal customer profile (ICP) for early-stage startups. He walks us through the steps he took to gain stakeholder alignment, leverage data to identify core customer segments, and ensure company-wide adoption of the ICP.