How to Design an Event Strategy for a Small Marketing Team

In this insightful episode of Tech Qualified, Meredith Metsker hosts Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast. They dive into the art of crafting effective event strategies for small marketing teams. Lindsay emphasizes the importance of aligning events with business goals, highlighting how different event types serve varied objectives - from brand building to community engagement.Lindsay shares practical advice on efficiently running events with limited resources. She stresses the significance of roles like hosts and producers in ensuring the smooth execution of events. The discussion also explores leveraging virtual events to extend brand reach and content strategies, underscoring the value of audience engagement and feedback in shaping event direction.Concluding with key insights, Lindsay offers guidance for small teams considering event strategies. She advocates for using events as content generators and prioritizing audience needs, ensuring impactful and sustainable marketing efforts.This episode is produced by New North.  New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis. With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.