How to Design Fintech Conference Booths that Attract Buyers and Accelerate Deals | Rachel Verrill, Field Marketing Manager, Taktile

In this episode, Araminta interviews Rachel Verrill, about designing conference booths and successful events. Rachel shares common booth mistakes and some unusual tactics. She explains her process for vetting vendors, when to use booth design agencies, and designing around demo needs. She shares tips for side events, and how to mobilize your team to make sure that all their initiatives contribute to the pipeline.Key topics include: Why you shouldn’t care that much about foot trafficWhy your BDRs are the most underrated people you can bring to an event. How she ties every event decision back to pipelineHow to build your event playbookUseful links:Find Rachel Verrill on LinkedIn: https://www.linkedin.com/in/rachel-verrill/Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ Mint Studios website: https://www.mintcopywritingstudios.com/For show notes and more information about guests, head to: https://www.mintcopywritingstudios.com/podcastThis episode was produced by Orama - a video and podcast studio for B2B Fintechs.: https://orama.tv/About Araminta Robertson:Araminta is the Co-Director of the fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person fintech Marketing Slack group, is the host of the Market Like a fintech podcast and co-runs the fintech Marketing Hub's events and conferences.About Fintech Marketing LabFintech Marketing Lab is a podcast hosted by Mint Studios, a content marketing agency specialized in the fintech and financial services industry. This podcast is where we experiment, explore and break down how fintech marketing actually works in practice. Each episode, our host, Araminta, talks with top fintech marketers about what they’re testing, what they’re learning, and how they’re pushing the boundaries of brand, strategy and team building.Timestamps:00:00 Introducing Rachel Verrill - Field marketing manager02:37 All about booths and events10:18 Vendors And Agencies17:27 Choosing A Booth Theme25:43 Color Coding VIP Targets31:28 Side Events That Work39:37 Hosting Sporting Suite Events42:31 Events As Product Signal43:13 Closing Thoughts And Gratitude