How to Design Global Healthcare Solutions: Proximity, Empathy & Market Access | Ezinne Eke Aso

"sitting close to the problem could mean flying down to Sierra Leone and spending two weeks in a hospital just watching and observing... You cannot solve a problem you have not sat with."The Ultimate Paradigm Shift in Global Health Architecture:Are we designing healthcare solutions for real human beings, or are we just deploying theories from our high horses?In this powerful segment, global market access specialist and Gates Foundation-trained futurist Ezinne Asor breaks down the absolute baseline of Human-Centered Design (HCD). True innovation doesn't start with algorithms or secondary data sheets; it starts with proximity and uncompromised empathy.