How to Design The Right Marketing Strategy for YOUR Vacation Rental Business

Welcome to Episode 2 of Mastering Vacation Rental Marketing — a special Behind the Stays podcast series brought to you in collaboration with my friend, Conrad O’Connell, Founder and CEO of BuildUp Bookings, one of the most respected marketing agencies for vacation rental managers and hospitality entrepreneurs. Conrad just published an incredible book "Mastering Vacation Rental Marketing" which serves as a strategic guide designed for vacation rental managers, hosts, and STR professionals eager to scale their business without becoming overly reliant on Online Travel Agencies (OTAs) like Airbnb, Vrbo, or Booking.com. Over the next three weeks, you’ll get a sneak peek into the frameworks, case studies, strategies and data that Conrad shares in his book. If you’d like to purchase the book, you can do so via the Amazon link below OR if you’d like a digital copy of the book Conrad is offering a free digital version to Behind the Stays listeners (you can find a link to download the book in the show notes below). Stream Episode 1 of Mastering Vacation Rental Marketing  Buy Mastering Vacation Rental Marketing on Amazon Download a free copy of Mastering Vacation Rental Marketing Connect with Conrad on LinkedIn Learn more about how BuildUp Bookings can help you scale your business Recent episodes you might enjoy: The Future of Vacation Rental Management Companies — Stories and Ideas from a Former VRMA President A Panel Discussion on the Future of Short-Term Rental Investing with Wander, Techvestor, and Arrived How They’re Building a New Hotel Brand from Scratch Have you signed up for Ping yet? Ping makes it easy for guests to be notified when their favorite Airbnbs become available — and it's the secret tool the best Airbnb hosts use to maximize bookings. Sign up today at bnbping.com About the Show Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.   You can subscribe, for free, at www.sponstayneous.com.  Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.