How To Destroy Your Business - Quintus Curtius

What this episode covers

Why do some businesses do inexplicable things that harm their brands? How is it that they do not appreciate the need to stay loyal to their customers or clients? What are the consequences of these failures? We take a look at how Colt Firearms, an iconic American brand, made a series of decisions in the 1980s and 1990s that caused it major harm.

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Frequently Asked Questions

How long is this episode of Quintus Curtius?

This episode is 15 minutes long.

When was this Quintus Curtius episode published?

This episode was published on April 1, 2024.

What is this episode about?

Why do some businesses do inexplicable things that harm their brands? How is it that they do not appreciate the need to stay loyal to their customers or clients? What are the consequences of these failures? We take a look at how Colt Firearms, an...

Can I download this Quintus Curtius episode?

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