How To Destroy Your Gym

Three years ago, in episode 50 of this podcast, we warned gym owners about the damage caused by the 6-Week Challenge type of marketing.We outlined the great damage it caused to a fitness business and why it wasn’t worth it.It then came as a surprise to us when on a call with a gym owner heard that this type of thing is still going around, and some people are falling for it. Upon further inquiry in our Business Talk with Fitness Professionals Group, we heard that it’s still common despite the damage we all know it causes.Understandably, it’s very upsetting to hear gym owners paying as much as $40k and having nothing to show for it. And that’s not all; they are left with a lot of mess to deal with.If you’ve even been thinking about this type of thing for your gym, just DON’T.In this episode, Tim and Randy explain why this is a very bad idea that will destroy your gym. Tune in.Key Takeaways- What the hell is happening in our industry (01:10)- The rise and fall of the 6-week challenge (02:01)- A marketing campaign or a business model (03:56)- Why this marketing is destroying our industry (04:54)- The math of marketing (09:33)- The flaw of sales over everything (10:13)- Your marketing represents your brand (11:51)Additional Resources -Episode 50: 6 Week Challenge - The Rise & Fall- The Math of Marketing----- Grab your tickets for 2023 FitPro Growth Summit- Learn more about our Business Accelerator Coaching Program for Gym Owners  - Business Talk with Fitness Professionals Facebook group - Learn more about The Iron Circle