How to develop a Brand and Business Strategy for your business - Guests Oho Founders Tabitha Harris & Rachel Taulelei

Do you have a business or brand strategy?  If you are wondering whether or not your small business or startup needs a written strategy, this is the perfect podcast for you!  The focus of our discussion is Business and Brand Strategy why you need to develop one and how to do it. Our amazing guests are Rachel Taulelei and Tabitha Harris are both experts in the brand and business strategy space. You will not be disappointed wit the quality of the content of this podcast, we are truly luck to have this chat and you will learn alot!   Rachel and Tabitha are the Founders of Oho which is a cultural design agency playing in the world of strategy, brand, people and story https://www.oho.nz/ for more info... We asked Rachel and Tabs to discuss the difference between Brand Strategy and Business Strategy and how they align...Why a business needs a strategy and what are some disadvantages of a business that has no strategy. A little snippet about our podcast guests: Tabitha has spent some time in the UK leading brand campaigns for multinational brands like Nike. Rachel has just just finished up as the CEO for KONO NZ to go all in at Oho. Back in 2006 she founded sustainable seafood company Yellow Brick Road Ltd, developing an innovative, provenance-based supply of fresh, responsibly caught premium seafood to hundreds of establishments across the country. She has established herself as a leader in business, with a particular expertise in primary industries and has spent 20 years promoting Aotearoa as a world-class producer of food and beverages. Special thank you to DHL for helping us deliver this podcast to you! If you head to our website you can get a special 30% off international freight!  Need more business insights, follow the below link...  www.nzsmeefestvial.com