"How To Develop Apparel" Expert Advice For Entrepreneurs w/Terresa Zimmerman

The second you say brand to somebody they are like, oh, I have the greatest logo and name. Hopefully, the conversation we just had shows you that's really not what a brand is. A logo and a name that's a visual and a verbal queue of what your brand is. But that's not your brand. Just because you come up with a great logo or a great name does not mean you have a brand.