How to Develop High-Quality Content Your Audience Loves, with Sheridan New, Brand Content Lead at Chip

Send a textSheridan New, Brand Content Lead at Chip, talked about captivating and engaging your audience with the right content.Sheridan has always had a strong affliction for words, collecting an abundance of diaries, magazines and notebooks since she was a kid.After working at a boutique marketing agency in Australia, she made the 19-hour jump to London to a more writing-centric role as a Content Writer at the fintech startup Chip. Content writer turned Content Manager Sheridan recently got promoted to Chip’s Brand Content Lead. She works on in-app, external, and internal copywriting, brand ideation, and video content, ensuring everything is on brand, delivered on brief, and on time.Tune in to learn more about:The evolution of your tone of voice The impact of Chip’s brand awareness campaignEmotion as a powerful marketing tool How to use content to build an engaged audience and brandThe importance of consistency in content writingCornerstone content, Content production and Customer researchSheridan’s advice for fintech content creatorsTurning money talk into a sexy topicSheridan says:“As you grow up and scale, so will your tone of voice.”HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Subscribe here:👉 YouTube 👉 www.thefmlpodcast.com👉 Email: [email protected] connect with Sheridan here:👉 LinkedInAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.