EPISODE · Nov 9, 2022 · 31 MIN
How to develop the non-marketing skills needed to be a CMO with Mosala Phillips of Old Mutual Limited
from Scratch: CMO Interviews · host Mosala Phillips, Eric Fulwiler
Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler. Find Rival online at www.wearerival.com, LinkedIn, Twitter. Find Eric on LinkedIn and tweet him @efulwiler.Say hi at [email protected], we’d love to hear from you. Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗 https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024
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What this episode covers
Welcome to another episode of Scratch! In this week's episode Eric Fulwiler is joined by Mosala Phillips, Chief Marketing Officer of Old Mutual Limited. Old Mutual Limited is the largest insurance company in Africa, and work across 14 markets! In this conversation we touch on the balance between creativity and numbers, Mosala's background as an engineer, and what he means by "In God we trust, but everyone else must bring data!". This is a fascinating conversation, tune in!
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How to develop the non-marketing skills needed to be a CMO with Mosala Phillips of Old Mutual Limited
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