How to Develop Your RFP Pricing Strategy - EP081
from The RFP Success Show Hosted by Lisa Rehurek
How do you decide what your solution is worth? Of course, pricing is dependent on the ask involved in a given RFP. But there are a few guidelines that can help you think strategically about how to price the goods and services you provide. On this episode of The RFP Success Show, I'm sharing five best practices for developing an RFP pricing strategy, explaining why it's crucial to consider your pricing early in the response process and NOT wait until the last minute. I discuss how to tie your pricing to the solution you provide, challenging you to price your proposal based on what matters most to the client. Listen in for insight on understanding where you fall on the value spectrum (and bidding accordingly) and learn how to clearly communicate the value of your solution throughout the RFP response. Key Takeaways Why it's crucial to consider your pricing early in the response process How to tie your pricing to the solution you provide The importance of communicating the VALUE of your solution (i.e.: efficiency, effectiveness and results) How to price your proposal based on what matters most to the client The significance of understanding where you fall on the value spectrum How to develop a solid value proposition and communicate it clearly Connect with Lisa Lisa's Website Lisa on Twitter Lisa on Facebook Lisa on LinkedIn The RFP Success Company on YouTube The RFP Success Community on LinkedIn Subscribe on iTunes Email [email protected] Resources Story on the Winning Pricing Strategy for a US Air Force RFP The RFP Success Book by Lisa Rehurek The RFP Success Institute
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