How to diagnose the online experience you offer today

We want to take the steps to improve our digital customer experience, but how do we take a step back and understand what we need to improve? You’ll recognize today’s guest from our previous episode "Above The Fold: Key commerce trends you need to know" Branwell Moffat is the Director of CX Consulting at KPS Digital. We took the chance to dive deeper with Branwell into how we can get a better understanding of where we’re at digitally as a company, so that we can truly prioritize where we should focus our customer experience efforts. Branwell outlines how they do this with their customers, but more importantly what things we can do on our own. Presented by The Future of Customer Engagement and Experience (www.the-future-of-commerce.com), where you can find our section of information dedicated to leadership, data, and current news around COVID-19.