How to Differentiate Your Startup (feat. Crabs + Running Shoes)

from Idea to Startup · host Brian Scordato

Meaningful differentiation is hard to come by. Most startups pay lip service to differentiation and pay the price through higher customer acquisition costs and lower retention rates. A truly differentiated product is necessary for a healthy funnel - acquisition, conversion, retention, referral.Today we talk through questions that’ll help you differentiate your startup with the help of On, an apparel company that leveraged business model innovation to create a truly differentiated product in a crowded space.Tacklebox Self ServeAnimals Keep Evolving Into Crabs, Which Is Somewhat Disturbing

What this episode covers

Meaningful differentiation is hard to come by. Most startups pay lip service to differentiation and pay the price through higher customer acquisition costs and lower retention rates. A truly differentiated product is necessary for a healthy funnel - acquisition, conversion, retention, referral. Today we talk through questions that’ll help you differentiate your startup with the help of On, an apparel company that leveraged business model innovation to create a truly differentiated product in a crowded space.

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How to Differentiate Your Startup (feat. Crabs + Running Shoes)

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This episode is 18 minutes long.

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This episode was published on October 28, 2020.

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