How to Discover Your Authentic Hourly Rate

How do you know if your hourly rate is actually working?In this episode of Turnkey Design Talk, Adam Scougall explores a simple but often overlooked way to determine whether your current design fees are delivering the profit your business needs. Rather than copying what other designers charge, Adam shares why your last completed project may hold the answer.If you've ever wondered how much to charge for interior design services, questioned whether you're undercharging, or struggled to confidently increase your fees, this episode will give you a fresh perspective. You'll learn why profit margin matters, how to review a project after completion, and what successful designers often look at when evaluating their pricing.Whether you're an interior decorator, interior designer, or freelance creative, this conversation will help you think differently about hourly rates, profitability, and building a more sustainable design business.🎁 Download your free Profit Guide:https://www.turnkeydesignsuccess.com/profitguideIf you enjoyed this episode, subscribe on YouTube, follow the podcast, and leave a comment: Do you know the profit margin on your last completed project?Wondering if you're charging enough?Download my free Solo Designer Profit Guide™ and discover what interior designers are charging in 2026 based on 50+ research interviews across Australia, Canada and the USA. You'll also learn how to calculate the hourly rate YOU need to charge based on your own business, projects and financial goals—not someone else's.Download your free copy:turnkeydesignsuccess.com/profitguide If this episode raised questions for you, or you’re feeling stuck in your solo design business, you don’t have to figure it out on your own.I offer a 30-minute clarity session where we can talk through where you’re at, what’s getting in the way, and whether I can help.Email me at [email protected]