How to disrupt a traditional industry

Join us on the SME&E Podcast as we dive into the incredible entrepreneurial journey of Sue De Bievre , the co-founder of Beany. In this episode, we explore the highs, lows, and everything in between that comes with building a disruptive accounting platform. Sue takes us on a rollercoaster ride of her experience, from the moment the idea sparked to the challenges of raising capital and assembling a passionate team. She shares the real, unfiltered insights into the life of a small business owner and the unwavering determination to make a difference in the lives of fellow entrepreneurs. Discover how Beany shook up the accounting industry by harnessing the power of technology to slash costs for business owners while providing exceptional service. Sue unveils the hurdles they faced, the lessons they learned, and the innovative strategies they employed to revolutionise an age-old profession. Sue candidly discusses the ups and downs of securing capital to fuel Beany's growth from humble beginnings to attracting investors. Get a firsthand glimpse into the entrepreneurial mindset, the importance of perseverance, and the transformative power of embracing change. Grab your SME&E Growth 2023 Ticket at the below link https://www.nzsmeefestival.com/ Information about Beany : https://www.beany.com/en-nz/about Information about Plug-In https://www.plugin.accountant/