HOW TO DISRUPT AN INDUSTRY (feat. Brian Desind, Privada Cigar Club)

In the latest Deep Cuts Live with host Antoine Reid, Brian Desind shares the story how he went from making catchy music to shaking up the cigar industry with the launch of Privada Cigar Club. Learn how this collector of cigars took on traditional methods of marketing and applied what he learned about story telling and branding from the music industry to sell and promote cigars. Towards the end of the interview, he shares two ways anyone can practice "communal commerce."