How to Disrupt Dusty Categories – The Pip & Nut Playbook with Pippa Murray #23

Pip & Nut’s ascendence from fledgling brand to exemplary B Corp has proven a stale industry wrong; joy, quality and ethics can live in the same jar.Pippa Murray is one of the UK’s brightest brand builders, and the impressive feat of Pip & Nut’s ascendence does not come at the expense of the environment.Ethics can be expensive, which is what makes Pippa’s vision, resilience and razor sharp intuition magnitudes more valuable to a brand set to take over the industry’s top step.Join us on You, Me & CPG this week to break down the ingredients that comprise Pip & Nut’s winning strategy…This episode coversPip & Nut’s natural brand evolutionThe ethics of innovation in a B CorpBalancing profit with purposeHow a product range can influence your consumers’ habitsThe secret to disrupting a dusty marketPippa Murrayhttps://www.linkedin.com/in/pippamurray/Pip & Nuthttps://www.pipandnut.com/https://www.instagram.com/pipandnut/https://www.linkedin.com/company/pipandnut/Jamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/Haines: https://www.haines.partners/https://www.linkedin.com/company/hainespartners/https://www.instagram.com/youmeandcpg/