Nailing Your Messaging While Building The English Whisky Category | with Daniel Szor | Cotswolds Distillery | Bottom-Up Cut #004

Join The Maffeo Drinks Substack for Episode Analysis! Daniel Szor is the founder of Cotswolds Distillery, one of the first four distilleries ever to make whisky in England. How do you build a brand in a category that does not exist yet? Why does owning a clear drinking occasion matter more than chasing prestige? And why did Daniel pledge 100 days in trade after hiring a CEO, instead of stepping back? Timestamps : 00:00 English Whiskey Boom 01:02 New World Whiskey Mindset 02:28 New World Wine Parallel 04:14 Kavalan and Word of Mouth 05:26 Brand Message Distilled 06:24 Occasion and Audience 08:09 Core Range Strategy 09:44 Signature Whisky Explained 12:51 Selling in the On Trade 14:04 Founder Back on the Road 14:46 Tastings and Persistence 16:00 No Magic Just Grit Find all episodes featuring Daniel Szor at themaffeodrinkspodcast.com. Bottom up. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom. Wanna know what the conversation above means for your team? It's in the paid section. You get access to Maffeo Confidential (Private Podcast), this analysis, and the full catalog of 130+ episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.