How to do a DIY Market Analysis

Episode Summary: In this episode of DPC Pediatrician, Phil and Marina break down how to conduct a practical DIY market analysis before starting a pediatric Direct Primary Care (DPC) practice. They explain that while you don’t need to spend thousands on a formal report, you do need to thoughtfully evaluate three key areas: local demographics, community economics, and the broader wellness landscape. First, they discuss assessing whether there are enough children and growing families in the area by reviewing birth rates, school growth, and housing development. Second, they emphasize understanding average household income to ensure families can realistically afford a monthly DPC membership. Finally, they suggest looking at the success of other cash-based wellness services—such as doulas, lactation consultants, and chiropractors—as a proxy for whether families in the community are willing to pay out of pocket for personalized care. Blending analytical data with intuition, they encourage listeners to take a strategic yet practical approach when deciding if a pediatric DPC model will thrive in their chosen community. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dpcpediatricians.substack.com