How to do a rebrand - properly (Rask case study)

It's a question most business owners don't want to ask, but one that can have a big impact on long-term success and growth.  Join Zara McGuffie as she delves into the risky world of rebranding with Owen Rask, uncovering the hidden reasons why even thriving businesses need to evolve.  In this episode, you'll discover: The story behind Rask's rebrand and why they ditched their logo How a simple shift in messaging can transform your target audience and attract new customers 3 crucial mistakes to avoid when rebranding your business, saving you time and money The ideal framework for a successful rebrand, providing a step-by-step guide for your own business AUSTRALIAN BUSINESS PODCAST RESOURCES Free Business Owner Community Free Marketing Call with Zara Inflection Accelerator Program Rask Resources Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices