How To Do B2B Creative That Doesn't Suck

Hey. We're back :) On this episode I break down how I think about B2B creative (ads, videos, landing pages, design, you name it). And I'm sharing five tips to help you break through the noise and -- most importantly -- do B2B creative that doesn't look like B2B creative. PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there. This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you. *** Just because you sell to the enterprise or are doing B2B marketing doesn't mean your stuff has to be boring. In fact -- if it's boring, you'll never get the right people to pay attention. And if they don't pay attention they will never get to know you. And if they don't get to know you, they will never trust you. And if they don't trust you, they will never buy from you. SO. Watch this video. And then stop doing B2B creative like everyone else. You'll see what I mean. The five tips I share in this video are: don't use stock photos, use raw, real iPhone video, rely on PROOF, don't rush through the copy.