How to Do Content Right with Steph Smith

Steph Smith is a growth marketer, writer, and the author of Doing Content Right.Steph has a fascinating take on how to launch a book. In fact, she has an altogether different approach to most authors.As her book is about creating content for businesses, she promoted it first on Twitter, where she first validated the idea with her audience. In this interview, she talks about how she did that before she launched the book on Product Hunt.It's the first time I've heard of an author launching their book on Product Hunt, and I was fascinated. Steph believes that when you launch a book, you should go where your audience is and build a community around your book. In this episode, we discuss:Using a Twitter following to grow interested in your bookWhy Steph chose Product Hunt to launch her bookHow Steph wrote the book in 49 daysWhat to do if your non-fiction book starts to dateWhy there are more opportunities than ever before for content creatorsSteph's favorite keyword tool and is SEO the best way to grow a newsletter?Resources: Doing Content RightDoing Time RightSteph Smith on TwitterProduct HuntThe HustleChatrUdemyAhrefsSupport the showIf you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollinsThanks for listening!