EPISODE · Jun 25, 2025 · 15 MIN
How to do Marketing Without the Ick
from The Quietly Disruptive Business · host Becky Benfield-Humberstone
It's all about the truer, slower way of selling. In this episode, I share a heartfelt, honest exploration of what it means to market and sell without pressure, manipulation, or the "ick."I invite you into a gentler, slower approach to business, one rooted in trust, timing, and truth. I open up about my own journey of letting go of traditional sales tactics and embracing real conversations, human connection, and intuitive timing over urgency and scarcity.You'll learn:Why "no" doesn't mean "never"—and how to build trust over timeWhy pressure-based marketing erodes trust (and what to do instead)A reframing of "selling" as service and conversationWhat ethical, human-centred marketing really looks like in practiceHow to stay grounded when you need to make money but don't want to hustleThis episode is a compassionate permission slip to build your business your way, with honesty, alignment, and real relationships at the heart of it all.Perfect for: Soulful founders, creatives, and quiet disruptors who are tired of pushy marketing and ready to embrace a slower, more sustainable way of selling.Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.Link: https://www.beckybenfieldhumberstone.com/signthepactRead my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).Link: https://www.beckybenfieldhumberstone.com
What this episode covers
It's all about the truer, slower way of selling. In this episode, I share a heartfelt, honest exploration of what it means to market and sell without pressure, manipulation, or the "ick." I invite you into a gentler, slower approach to business, one rooted in trust, timing, and truth. I open up about my own journey of letting go of traditional sales tactics and embracing real conversations, human connection, and intuitive timing over urgency and scarcity. You'll learn: Why "no" doesn't mean "...
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How to do Marketing Without the Ick
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