How to do personalization at scale with Clay | Alex Fine, Co-founder of Understory - #017

Alex helped start Understory to be a premier growth partner for Saas companies by helping them drive quality leads through a unified approach. Understory started as a side hustle, but recently grew so much that he went all in! Connect with https://www.linkedin.com/in/alex-fine-680658135/ Takeaways • How to balance your side hustles with a full-time job • Identifying your ideal customers • How to use Clay for outbound • Power of LinkedIn in personal branding and inbound leads Chapters 00:00 Introduction and Background 01:13 Starting Understory 07:16 Ideal Clients for Understory 09:16 Paid Ads vs. Email for Lead Generation 10:37 Setting Expectations with Clients 21:12 Using AI in Copywriting 23:39 Influence of LinkedIn Brand on Business 32:10 Advice for Starting a Business