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EPISODE · Nov 5, 2014

How to do PR for your mobile application on the cheap

from The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

Success of an app relies on a number of factors including its purpose, the audience, the need and awareness. Each are important and each have been covered over our 20 episodes thus far. The focus today is on one key aspect of awareness - getting your app in front of the right media at the right time. For this, we turn to a new service called PressFriendly. Peggy explains the need for PR and how PressFriendly fills a gap that so needed filling for small and independent app developers around the world.

What this episode covers

Success of an app relies on a number of factors including its purpose, the audience, the need and awareness. Each are important and each have been covered over our 20 episodes thus far. The focus today is on one key aspect of awareness - getting your app in front of the right media at the right time. For this, we turn to a new service called PressFriendly. Peggy explains the need for PR and how PressFriendly fills a gap that so needed filling for small and independent app developers around the world.

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This episode was published on November 5, 2014.

What is this episode about?

Success of an app relies on a number of factors including its purpose, the audience, the need and awareness. Each are important and each have been covered over our 20 episodes thus far. The focus today is on one key aspect of awareness - getting...

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