How to Do Sales Properly Part 1

Want a clearer picture of what’s working in your business—and what needs attention? Take the free 12 Fundamentals Assessment for a personalized score and your clearest next step: 12fundamentals.comRegister for Operationalize Your Business — February 13, 2023Are you a leader who feels uncomfortable with the idea of sales? This episode is for you! Alex unpacks three principles to help you view sales differently, three things to never sacrifice in pursuit of a sale, and three qualities that make someone a great salesperson. This episode is part one of a two-part series, so make sure to catch the next episode about building an effective sales process.  Many leaders are uncomfortable with sales, but it doesn’t need to be this way (0:40) Three principles to change your approach to sales (1:52) 1. Sales, done properly, is service (2:36) 2. Relational sales focus on what the customer wants and needs (3:40) 3. The best sales strategy is effectively solving a legitimate problem (7:26) Integrity matters more than a sale (9:59) Don’t sacrifice the customer’s dignity (14:41) Don’t sell unless you believe your product will actually serve them (16:26) Three qualities of a great salesperson (18:27) 1. Earned confidence (18:58) 2. Empathy (23:42) 3. Trustworthiness (25:54) Helpful Links and ResourcesIf you're an impact-driven leader looking for accountability and guidance on achieving healthy growth, get perspective, direction, and training from our community of impact-driven leaders and the Path for Growth Coaching Team. Learn more about our Executive Membership at the link below.Path for Growth Membership If you are a business leader, owner, entrepreneur, or simply looking to determine a path for healthy growth in your life both professionally and personally, get insight, guidance, and accountability in the context of a trusted relationship. Learn more about Path for Growth One-on-One Coaching at the link below. Path for Growth One-on-One Coaching Most email isn't worth it. This one is. Each week, you'll have a principle worth learning, a question worth answering, and a recommendation worth taking delivered to your mailbox each Wednesday morning. Sign up below. It's worth it. Sign up for the Worth It Wednesday EmailJoin us for the 2023 Path for Growth Experience – Leading Leaders. This Experience exists to help you grow as a Leadership Team. The entire schedule has been designed for you to grow as an owner while simultaneously investing in your organization’s top leaders.Learn more about the 2023 Path for Growth Experience – Leading Leaders Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.com