EPISODE · Oct 10, 2023 · 23 MIN
How To Do Winning Keyword Research For 2024
from Content and Conversation: Organic Growth Insights from Siege Media · host Siege Media
Show Notes:00:00: Introduction02:09: Intro to the sheet3:00: Keyword Research process4:50: Keyword Difficulty5:20: Relevancy Score6:30: Ranking Page URL9:27: Links11:45: Page Traffic and Traffic Value13:05: KOB Score15:00: SERP Features and Keyword Demand Trends16:40: Word Count17:48: Refresh Frequency19:17: Revised KOB score20:25: Categorize and Funnel Stage22:08: ConclusionShow Links:Follow Drew on TwitterFollow Ross on TwitterSend Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
In the early days of SEO, a little bit of authority and a well-written article were all you needed to rank. Today, the landscape is much more competitive and what used to work just won’t cut it in 2024. When every penny of your marketing budget matters, it’s more crucial than ever that you focus on keywords that convert, which you can only find through keyword research. In this episode of Content & Conversation, Ross and Drew share how to do effective keyword research in an ever competitive landscape. The two also delve into how considering other factors, such as SERP features, word count, refresh frequency and more, can help you elevate your keyword research so you focus your content marketing efforts where you’ll see the biggest gains. No matter your industry, you can’t win rankings without careful keyword research for SEO. Learn what you need to do in 2024 to rank by tuning into this episode today.
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How To Do Winning Keyword Research For 2024
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